What Does Clean Beauty Really Mean?
We've all heard of 'organic skincare', 'natural skincare' and 'cruelty-free skincare', but what does 'clean beauty' mean and how does it differ?
In a nutshell, clean beauty refers to skincare products that contain no known toxins in their formulas. However, because there is no clear regulation governing the skincare and makeup industry in Australia, companies are free to market their products using whatever terms they like, whether their products are really 'clean' or not.
With no enforceable definition, the waters can be pretty murky when defining clean beauty. For us, clean beauty means products that are made using non-toxic skincare ingredients and without harmful elements such as ingredients listed below -
So, how can you identify a clean beauty product? The great news is that more and more brands are becoming transparent about their supply chain practices and ingredients used within their products, and this has largely been driven by consumers who are demanding cleaner and safe options. It will take some research, but start by getting to know the above list and scanning labels for 'red flags' especially phthalates, parabens and artificial fragrances.
In addition, be mindful of brands attempting to capitalise on the clean beauty trend by 'greenwashing' their products. Put simply, this means they're using adjectives such as green, eco and natural on the front of their packaging even though the ingredient list on the back doesn't support their claims.
You absorb up to 60% of everything you put on your skin, so it's important to look out for ingredients that are safe as well as being efficacious.
We're here to support you with your choices, if you have any questions please drop us a line at email@example.com or leave a comment below. Choose clean!